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ECommerce has been growing by leaps and bounds, but so has the threat posed by hackers and cyberthieves.
Cardholders are concerned about the safety of their data when conducting online transactions. And card issuers face the dilemma of the damage that can be done by payment fraud, while in the meantime they are also concerned about the potential to lose revenues if transactions fall by the wayside and are not completed.
A recent white paper by CA Technologies, titled How do I Balance Robust Security with a Frictionless Online Shopping Experience for Cardholders?
Payment Security solutions from CA Technologies can help reduce friction and decrease abandonment in Card Not Present (CNP) transactions by identifying legitimate cardholders and allowing them to proceed directly to checkout. Transactions that are deemed risky can be denied or subjected to step-up authentication.