EdRoyston

New Subscription Model for Windows 10?

Blog Post created by EdRoyston Employee on Aug 7, 2018

Over the past couple of days there have been a number of interesting postings concerning the new "Redstone 5" release of Windows 10 that Microsoft has put out. These are ISOs for the next generation of Windows 10 after the current 1803 build (April 2018 release) that most will be upgrading to/using at this time. One of things that is both interesting and a concern is to do with the new subscription model that Microsoft is pushing towards.

 

The details are covered initially here:

https://www.forbes.com/sites/gordonkelly/2018/08/04/microsoft-windows-10-subscription-cost-price-upgrade-update-windows-7-8/#7dc4f8b172c1

https://www.howtogeek.com/360938/no-microsoft-isnt-turning-windows-10-into-a-paid-subscription-service/

 

OK, I understand that CA is going towards a subscription model. There are some really good economically advantages of doing such an activity. However, the Microsoft desktop market is a little different than the markets that CA is targeting concerning our software - where I can the CA model working but there will be inherent difficulties with Microsoft on the desktop. I even saw one person make a comment that they were glad that they stuck with Window 7/8 and so avoid being pushed in this direction!

 

My perennial favourite question - when is Linux going to be ready for the desktop? Well, personally I have been running various flavours of Linux on the desktop for the best part of 20+ years - yes, seriously, my "daily driver" at home is a Xubuntu install (though it has been Red Hat (the original), Debian and OpenSuSE in the past - not including other experimental builds in the background including Sabayon, Gentoo and Arch - though these were not daily drivers). However, I really, really wish that there would be greater adoption - perhaps if I wish hard enough it will eventually happen (or I end up with a headache). With the push to subscription models then perhaps the adoption of free alternatives will be more attractive.

 

Another interesting article (since it looks like Mark Shuttleworth is vying for an IPO of Ubuntu), is where Ubuntu winning in the cloud but losing out on the desktop.

https://www.linuxjournal.com/content/why-failure-conquer-desktop-was-great-gnulinux

Interestingly enough, this is where the Ubuntu side of things comes to the fore - in particular in Open Stack and other cloud environments where Microsoft are wishing that they had the penetration that Ubuntu has.

 

So, what does it mean for us in CA Services? Well, probably not a huge amount on our CA-provided laptops (since, I am sure that CA would foot the subscription bill for Windows 10 - if you haven't been borged by the Mac virus). However, I do have several VMs that I am running for various tests and desktops required for customers (it is always easier to have a canned environment with separation of VPN clients than having these things compete against each other on the one desktop). One of the licensing restrictions that has always puzzled me is why Microsoft only allows for one VM under a standard Windows 10 build. Usually I have several VMs running in VMware. I think that this is something where they would be missing out on things (after all, I am not about to put a copy of Windows Server on my desktop - though I have run such a setup in the past).

 

At this time it is certainly a "watch this space" concerning the way that Microsoft is heading with things with Windows. It is certainly a very heterogenous environment with choice that we live with. Also, I am very interested in the way that CA is heading on the subscription front as well.

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