E-commerce vive o Natal do "usuário rei"
|Com a explosão do uso de aplicativos, lojas on-line tem diante de si o desafio de garantir não só o desempenho de suas plataformas, mas a melhor experiência possível ao consumidor|
E-commerce live Christmas "user king"
With the explosion of application usage, online shopping is faced with the challenge of ensuring not only the performance of their platforms, but the best experience possible to consumers
Few periods are as important to trade like Christmas. Whether in-store or online, is the time to win customers amid tough competition. The economic crisis has left the Brazilian cautious's time to go shopping. The National Confederation of Shopkeepers (CNDL) estimates that consumers will spend 22% less this Christmas - little more than R $ 100 gift. With digital culture increasingly strong, the Internet is an alternative to save. It allows a planned purchase, with facilities in comparing prices and a wider range of payment options. According to Stylight consultancy, 20% of sales volume in the global e-commerce is generated during the Christmas period.
With the recent explosion in the use of mobile applications for all kinds of tasks - including buying - the e-commerce is experiencing a revolution. The latest research shows that WebShoppers purchases made through tablets and smartphones now account for 10% of the total. The main motivation for this mode is the practicality. "If the application or system of online store does not run on 3/2, the consumer can withdraw from the purchase and go to the competition," says the vice president of Enterprise Management, CA Technologies solutions, Fabio John Valentin. "With the Economy apps in full swing, this will be the Christmas 'user king'."
If, from the rise of the internet, the big question of e-commerce in peak periods was to keep the air and performing well sites, now the concern gets refined and complex contours. Besides, of course, ensure the stability of the page, it is essential to offer the digital consumer friendly navigation, fast, safe and rode so well in the smartphone as on the desktop. It is essential, for example, provide zoom functionality in the images of the products and a checkout in one or two steps.
"The key to an e-commerce platform to extend your mobility is the design. The user expects to have on your mobile phone or as an experience richer than the browser, "said John Fabio Valentin. "There are already cases of companies that give priority to purchases via application over the web. This is the future of e-commerce. "
Valentin believes that e-commerce in Brazil has matured and occupies a leading position in terms of infrastructure, performance and security. One point of improvement concerns the cloud investment, particularly in the cloud of elasticity. In this embodiment, the cloud provider directs more space according to the processing needs of the company automatically. Thus, reduce the risk of a website, for example, does not support a large volume of hits.
CA technology for e-commerce
To face the challenges of the Applications Economics in e-commerce, CA Technologies, a company specializing in accelerating innovation companies, has cutting-edge solutions. Currently, about 25% of CA's turnover comes from clients in the areas of e-commerce and financial services to support e-commerce.
For a successful operation at Christmas, a retailer should start thinking about their technological base with at least six months in advance. This period is important so that it can take full advantage of solutions aimed at monitoring and thus to anticipate consumer demand. There are 3 months of monitoring and analysis, 3 more months to make decisions and implement changes identified in the previous step.
See CA products targeted to this market:
CA APM - Manages the performance of systems and user experience on the web. Visually shows changes in IT systems so that teams can quickly identify when and where they occurred and the resulting impact of the service. It also helps to quickly recognize the problems that arise and intuitively understand those complex and recurrent.
CA Mobile App Analytics - Monitor the performance of mobile applications for information on the experience, performance and use by the end user. It provides to analysts, application developers, IT operations and support comprehensive monitoring teams on the user experience and application health. Identifies and investigates issues and provides real data to customer teams, so that they made the necessary corrections in the next update of the app.
CA UIM - Monitors in a unified way IT systems and cloud services business. Scalable IT monitoring solution that allows you to view 360 degrees the performance of systems and infrastructure. Lets it uses views, alarms and sophisticated reports for proactive problem prevention.
CA Capacity Manager - Uses existing performance information to provide automated recommendations on optimization and estimates of use that balance the data center workloads. This allows the company to right-size their IT environment and ensure results with confidence in your physical, virtual and cloud environment. Manages the ability of the infrastructure to meet future business needs, such as an increase in the number of hits.