India leads in business impact scorecard in Digital Transformation survey by CA Technologies
PUNE: India leads the business impact scorecard according to a study on digital transformation conducted by CA Technologies and Coleman Parkes. The survey was carried out across 1770 senior IT executives and business heads in 21 countries, including 78 in India. The business impact scorecard measures 14 key performance indicators across four categories – business agility, business growth, customer focus and operational efficiency. India led the global ranking with a score of 79, against a global average score of 53, Americas at 63, MEA at 47 and APJ at 56. However, only 46% of the Indian executives surveyed felt that they were disrupting their respective industries—the lowest score in the region. Sunil Manglore, Managing Director, CA Technologies India, said that this was because while the improvements seen had been the highest across all markets, in actual terms, it still was quite low. “India is at the cusp of a major revolution, as we see digital technologies being at the center of business strategy for leading businesses. Our survey results are a testimony to a strong correlation between business performance and smarter technologies that underpin digital transformations.”
Among the Indian organisations, 94% said it was about investing in the right talent, 92%, about defining a vision for a new digital enterprise, 90% are investing in a new leadership team to drive a digital enterprise and 83% are embracing digital technologies to redefine how they interact with the customer. The key metrics used to determine the success of digital transformation were: customer experience (92%), new business growth (92%), time to decision (91%), customer satisfaction (88%), digital reach (88%) and speed to market (87%).
After implementing their digital transformation strategies, 97% reported an improvement in customer experience, while 55% said that new revenues had gone up. Further, 93% reported improved digital reach. The executives reported improved scores with advanced use of : API Management (54%) DevOp Practices (37%) agile methodologies (33%) and identity centric security (27%).
While the survey didn’t provide industry specific data for India, Manglore said, “Globally, the key verticals for digital transformation projects are telecom, government, banking and financial services and retail. In India too, the trend is similar.”