CA along with many other companies around the world celebrates World Usability Day this Thursday. At CA, we are particularly excited abut this year's theme of Engagement.
What is World Usability Day?
A single day of events occurring around the world that brings together communities of professional, industrial, educational, citizen, and government groups for our common objective: to ensure that the services and products important to life are easier to access and simpler to use. It is about celebration and education – celebrating the strides we have made in creating usable products and educating the masses about how usability impacts our daily lives. It is about making our world work better. It is about reaching out to the common citizen and spreading the message: We don’t have to put up with products and services that don’t work well and that human error is a misnomer. (www.worldusabilityday.org)
The theme for the 10th annual World Usability Day is Engagement:
User Experience (UX) is all about engagement. Technology, products and services are usable when they engage people. At work we strive to engage with those around us—whether they're users, colleagues, or stakeholders. It means getting people on board with an idea, earning trust, and working toward mutual goals. We all know how challenging that can be.
This is the year to think out of the box. How can you engage people to use technology products and services? What kind of design thinking needs to be incorporated, to keep people engaged? How can you engage those outside our field, to understand the importance of a good user experience? Can we engage people to help changes those things that are not working well?
WORLD USABILITY DAY 2014 LOOKS AT ENGAGEMENT IN A NUMBER OF DIFFERENT WAYS:
There are numerous ways in which UX drives end user engagement. Besides simply making something easy to use, we can consider areas like emotional design, gamification, delight, and persuasive technology. Users are increasingly invited to engage across different platforms through device-agnostic UX. Intelligent user interfaces, when effective, mean long-term user engagement. Good UX design can also promote engagement between users—whether it’s about community building, project collaboration, or crowd-sourcing. Ultimately, an engaging user experience leads to building users’ trust and brand loyalty—a truly rewarding result.
It can be a struggle to get every member of a business or product team on board with UX. How do we engage with all members of a team to ensure them that their input is valued, while communicating our UX goals? Furthermore, how can we justify the time, attention and budget required for UX work through ROI and the bottom line?
UX is growing field. People all over the world understand that they don’t have to put up with things that do not work. How do we use UX to bridge different countries, cultures or demographics, and build more usable products and services? How do we spread awareness of the need for a more usable world? What role does UX play in tech globalization? Furthermore: how can the idea of UX become more accessible and easy to understand for the average individual (regardless of profession or industry)?
World Usability Day at CA
At CA, we are celebrating World Usability Day with a Tech Talk sponsored by the UX SIG (special interest group) where we will talk about how we use different methods and techniques to improve engagement which will lead to improved usability. Xaioning Sun, Sr. Usability Engineer will discuss the Systems Usability Scale (SUS) as a way to measure the baseline usability of our products and how SUS can be combined with product usability tests to continually evaluate the usability of those products as they evolve. Janna Dupree, Sr. Usability Researcher, will discuss what goes into a planning for a usability test, what it is like to be a participant in a usability test and what we do with the results of a usability test.
Look for the User Experience professionals around you CA offices - they'll be wearing World Usability Day t-shirts. If you want to know more, ask them.. I am sure that they would love to engage you in a conversation about making our products more usable.