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Does anyone are sure that CA PPM is officially called as Clarity ?

Awadhesh Dammani

Awadhesh DammaniMay 20, 2019 08:36 AM

Suman Pramanik

Suman PramanikMay 20, 2019 08:55 AM

  • 1.  Does anyone are sure that CA PPM is officially called as Clarity ?

    Posted May 20, 2019 08:36 AM

    Hello Shall we get new Clarity Logo.



  • 2.  Re: Does anyone are sure that CA PPM is officially called as Clarity ?
    Best Answer



  • 3.  Re: Does anyone are sure that CA PPM is officially called as Clarity ?

    Posted May 20, 2019 09:02 AM

    I’m seeing “Clarity PPM” in all presentations and discussions with Broadcom.  Have also been told on various product ideation/office hours calls that it is “Clarity PPM.”

     

    Perhaps we can have Chris Hackett respond to this thread to make it official, here?

     

    Dale



  • 4.  Re: Does anyone are sure that CA PPM is officially called as Clarity ?

    Broadcom Employee


  • 5.  Re: Does anyone are sure that CA PPM is officially called as Clarity ?

    Broadcom Employee
    Posted May 20, 2019 08:41 AM

    Yes its official and as such we dont have a logo and not if you see header of browser it shows  earlier it used to 



  • 6.  Re: Does anyone are sure that CA PPM is officially called as Clarity ?

    Posted May 20, 2019 08:51 AM

    No Logo of Clarity! I guess Broadcom is having some plan for clarity logo.

    Thank to both of you!



  • 7.  Re: Does anyone are sure that CA PPM is officially called as Clarity ?

    Broadcom Employee
    Posted May 20, 2019 08:55 AM

    Not that I am aware of, btw I am part of Broadcom  



  • 8.  Re: Does anyone are sure that CA PPM is officially called as Clarity ?

    Posted May 21, 2019 10:53 AM

    I knew I'd seen one somewhere, this has been on the customer innovation site for a little while (since the re-re-brand anyway)....

    and



  • 9.  Re: Does anyone are sure that CA PPM is officially called as Clarity ?

    Broadcom Employee
    Posted May 21, 2019 04:57 PM

    Hi Everyone,

    This topic surfaced on a recent internal management briefing with our internal departments including Marketing. They reiterated that there is no art or logotype for the rebranded product... as a Broadcom policy. The C icon (white reverse text on blue) that Suman shows above is also not a logo; it is simply an icon. The brand is in name only so the text Clarity PPM as seen on application pages in 15.5.1.1 and later releases represents a de facto unofficial branding image and logotype. (Entirely my own opinion here, but promotion, rendering, and legally defending patents, trademarks, registered marks, service marks, prior art, special fonts, PostScript or vector art, and logotypes is extremely expensive; we might consider Broadcom management very wise here... consider we have 100s of products and minimizing brand sprawl helps us focus on a subset of meaningful commercial brands that do resonate the most. Clarity PPM is such a dynamic product as is... Clarity PPM in text alone is strong enough branding, at least for now.)



  • 10.  Re: Does anyone are sure that CA PPM is officially called as Clarity ?

    Posted May 22, 2019 06:19 AM

    Hey David,

    You logo looks Super cool. Its bad from Niku to CA to Broadcom No LOGO for CLARITY. With generations changing I think Broadcom must think on that basic. Anyways till then Let Say Clarity PPM (text) is our logo

     

    CA-TECH-INFO-DAMON - Thanks!

    SumanPramanik - we knew you are from Broadcom - As of Today you are most active contributor, Appreciate it! Thanks.



  • 11.  Re: Does anyone are sure that CA PPM is officially called as Clarity ?

    Broadcom Employee
    Posted May 22, 2019 06:22 AM

    Thanks Awadhesh.D - Looking forward to collaborate more in future too. 



  • 12.  Re: Does anyone are sure that CA PPM is officially called as Clarity ?

    Posted May 23, 2019 10:17 AM

    Well, kindly post the Dates for changes in Communities ca to Broadcom here so that everybody is aware... SumanPramanik



  • 13.  Re: Does anyone are sure that CA PPM is officially called as Clarity ?